The Technology  Typical fragranced laundry additives have a very high fragrance level, but most, if not all of that fragrance is driven from the treated fabrics during the drying process. Our unique technology encapsulates the fragrance in microscopic beads, trapping the fragrance and keeping it from evaporating in the heat of the dryer or the ironer. And the micro-beads protect the fragrance in the fabric even in storage until the item is ready to be put into use. The micro-beads are very brittle and when the textile is put in use, light mechanical action like the rubbing of a towel on your face releases the fragrance. The micro-beads are invisible to the naked eye and you may think that the amount of fragrance released is too little to be noticeable but the sense of smell is very sensitive, and it takes only a few parts per million in the air for the nose to detect the fragrance.